KYOTO
A one stop solution to safe commuting.
OBJECTIVE:
Safety in Shared Mobility
To come up with a product that holistically addresses all concerns of safety (from assaults) in shared rides and can be integrated in Mahindra passenger vehicles or can be offered as a separate service under Tech Mahindra.
Professional-Group Work, 7 Members
Ideation, POC. Actively managed the hardware development. Built an application prototype to supplement the hardware prototype.
July'19 to September 19
Mahindra's Hardware expert and a mentor based out or Mahindra Research Valley
Project Type
MY ROLE
Duration
COLLABORATION
PROTOTYPES
GPS-GSM Module
Buzzer
Power Source
Gender Specific Safety Options
Panic Button
Alcohol Sensor
Map Deviation Alert
Set up of SOS Contacts
Get OTP
Camera
View Co-passenger Details
Having identified our target customers, we mapped out their individual and overlapping concerns.
CASE STUDY
Our Customer Profiles
We identified the 3 major customer profiles for this problem statement- the pool rider, the solo traveller and the cab driver.
Roy
Roy is a young 24 year old software developer who commutes to work in shared rides everyday. He prefers pool rides as it's more economical for him however he's always worried about the kind of co-rider he will meet.
Joyee
Joyee is a 28 year old mother of 2 year old Arjo. She often travels the 8 kms from her parent's house in Satlake to her own apartment near Keshtopur post 8 p.m and feels better aboutr taking individual cabs. She still doesn't feel completely safe.
Palash
Palash is one of the best Uber drivers in Bangalore. He's extremely sensitive to the customer's mood, is very amicable and has a 4.9 rating on Uber. However, he's been harassed by a misbehaving drunk passenger.
To identify at which point our customers would be faced with a particular concern, we made a
Customer Journey Map
We observed that for all three customers, the problem started at either of these two points. This gave us the two interaction points we had to target and develop our solutions
RESEARCH on news reports and filed cases in INDIA
COMBINING
IDENTIFYING CUSTOMERS AND THEIR CONCERNS
AND OUR CUSTOMER JOURNEY MAP
Solutions Proposed
We decided to integrate hardware solutions supplemented with a mobile application that could connect the hardware data to the users and the cab service providers
For pool rides, three panic button were proposed
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The placement ensured that At Least one button was within reach of the victim at all times
Panic Button
To make sure all three buttons are functioning.
Sends a message to the cab service provider
Sets off a loud buzzer to attract the attention of anyone around.
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Pressing any one panic button
Sends a message to other cabs nearby seeking help
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Sends messages, few seconds apart to the local police department with co-ordinates of the cab
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Sets off a loud buzzer to attract the attention of anyone around.
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Option for women to book Female riders and co-riders.
Encourage women passengers to take more pool rides
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Encourage cab service providers to hire more female drivers and open up a non-existent job market in India.
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We also proposed integrating map deviation alerts
In Pools everyone could view who they were travelling with
We feel like pool rides are public spaces and insisted that they should be under informed surveillance
Car doors could only be unlocked with OTPs unique to individuals to prevent gang attacks
A alcohol sensor would monitor the driver's blood alcohol content
For that to work we would have to cordon of the driver physically
This would also help us protect the driver from physical attacks by customers and vice versa.
